Cookie policy

01Who we are and what this policy covers

We are Ablement ApS, a private company registered in Denmark, company registration number 46802160, Rådhusstræde 15, 1466 Copenhagen K, Denmark. E-mail hello@ablement.eu. We run the website www.ablement.eu with its international, Irish, Swedish and Norwegian sections.

This policy explains which cookies and similar technologies this website uses, what they do, who sets them, how long they last, and how you say yes or no. It covers only this website. The tools that open on other companies' own pages, such as the secure upload tool and the electronic signature service, show their own cookie information there. What we do with the information we hold about you (your enquiry, your case, your medical records) is in our privacy notice; this policy refers to its section numbers.

We are responsible for the cookies set by this website: we are the controller under the General Data Protection Regulation (Regulation (EU) 2016/679). For any question, write to us at the address or e-mail above.

Which rules we follow. Ablement is established in Denmark, so the Danish cookie rules (the cookie order under the Danish Act on Electronic Communications Networks and Services, supervised by the Danish Business Authority) and the General Data Protection Regulation (supervised by Datatilsynet) apply to us. The website also addresses people in Ireland, Sweden and Norway, and their own authorities apply their countries' cookie rules to it: in Ireland the ePrivacy Regulations of 2011, supervised by the Data Protection Commission; in Sweden the Electronic Communications Act, chapter 9, section 28, supervised by Post- och telestyrelsen; in Norway the Electronic Communications Act, section 3-15, in force since 1 January 2025, supervised by Datatilsynet and Nasjonal kommunikasjonsmyndighet. All of them come from the same European rule, article 5(3) of Directive 2002/58/EC. Where they differ we follow the strictest, so that the banner is lawful whichever rule applies: "Reject all" beside "Accept all" on the first screen and just as easy to use, the purposes named on the first screen, nothing ticked in advance, every cookie listed one by one, your choice kept for 6 months, and a record of each choice as proof.

02What cookies and similar technologies are

A cookie is a small text file that a website asks your browser (Safari, Chrome, Edge, Firefox) to keep on your computer, tablet or telephone. When you come back, or move to another page, the website can read it. Cookies are used to remember a choice you made, to keep a chat going from page to page, or to recognise your browser so that visits and advertisements can be counted.

"Similar technologies" means other ways of storing or reading information on your device that work like a cookie: for example "local storage" in your browser, or a tiny invisible image (a pixel) that a server uses to count a visit. The European rules treat them the same way as cookies, and so does this policy. When we say "cookie" below, we mean all of them.

A first-party cookie is set by this website, ablement.eu, and only this website can read it. A third-party cookie is set by another company's server on that company's own domain when a page of ours loads something from it; that company can then read it on every website that uses its service. A session cookie is deleted when you close the browser; a persistent cookie stays until its expiry date or until you delete it.

03The cookies this site needs to work

These cookies are needed for the site to do what you ask of it. The European rules allow them without consent, and the banner does not ask about them. They identify nobody and are never used to follow you across other websites.

Our hosting company, Netlify, which delivers the pages of this website to your browser, sets no cookies on this site. The chat sets its own cookies only when you open it yourself; they are described in section 4.3. The booking and the message form set no cookies of their own and store nothing in your browser. The country menu sets only the cookie listed above, and only when you choose a section in it.

04The cookies that need your consent

Nothing in sections 4.1 and 4.2 is set before you have agreed in the banner. Until then the tools are not even loaded on the page, so they receive nothing from your visit; Google calls this the basic form of its consent mode. You can agree to each tool separately under "Manage settings".

4.1 Analytics: how the site is used (Google Analytics, Contentsquare)

Google Analytics counts visits and shows which pages are read and how people found us. Contentsquare, the company behind Hotjar, shows how people move around a page, for example where they click and how far they scroll; it records no keystrokes, and the text on our pages is hidden in its recordings. We use this only to make the site clearer. Google Analytics is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and Contentsquare by Content Square SAS, Paris, France, with the data held in Ireland; both act on our instructions.

4.2 Marketing: measuring our advertisements (Google Ads)

We advertise on Google. If you agree, these cookies tell us whether someone who clicked one of our advertisements went on to schedule a call, start a chat or send the Consent Form, and they let us show our advertisements again to people who have visited our website. They never run on our pages about individual treatments, so the address of such a page never reaches Google Ads; Google Analytics may run there with your consent, but with Google's advertising signals switched off. The cookies do not contain your name. Google also use this information for their own purposes, including choosing which advertisements you see elsewhere; for that they are responsible in their own right under their own privacy policies (policies.google.com/technologies/cookies). Google Ads is provided by Google Ireland Limited.

4.3 Chat

The chat button on every page is our own; the chat itself is provided by Crisp (Crisp IM SAS, 2 Boulevard de Launay, 44100 Nantes, France). The chat is not loaded until you click the button, so it sets nothing before then. When you open it, its cookies let your conversation continue when you move to another page or come back later. The European rules allow this without asking in the banner, because you have asked for the chat yourself.

What you type in the chat (your name, e-mail address, telephone number and message) is not a cookie; it is held as our privacy notice describes in section 2, first row, and section 7, first row. Please do not write medical details in the chat; use the secure upload tool.

4.4 Booking

When you schedule a call, the booking runs inside our page through Cal.com, our booking tool, which stores your booking in the United States, as our privacy notice explains. The booking form is part of our page and passes what you enter to Cal.com from our own server, so Cal.com sets no cookies in your browser. The form is open on the page from the start, but it sends what you enter only when you confirm the booking. What you enter in the booking is covered by our privacy notice, section 2.

05How to give, refuse and change your consent

The banner. The first time you visit, a banner asks you. It names the purposes, analytics and marketing, and offers three choices: "Accept all", "Reject all" and "Manage settings". "Accept all" and "Reject all" have the same size and colour. Nothing is ticked in advance. If you do nothing, or just keep reading, nothing extra is set; the page stays usable while the banner is shown. The banner is in the language of the section you are in.

The settings. "Manage settings" opens a list of the purposes and, under each, every cookie with its name, who sets it, what it does and how long it lasts. You switch each purpose, or each tool, on or off and save.

Changing your mind. "Cookie settings" at the foot of every page opens the same settings at any time. Switching a tool off deletes its cookies on this site at once and reloads the page so that the tool stops. One cookie sits on Google's own domain (IDE); we cannot delete those, but you can in your browser. Withdrawing is as easy as agreeing, and it does not affect what was done before.

Asking again. Your choice is kept for 6 months. After that, or if we change this policy in a way you should be asked about, the banner asks you again and says why.

Your browser. You can also block or delete cookies in your browser's settings (Safari, Chrome, Edge and Firefox each have a "Privacy" or "Cookies" setting). If you block all cookies, the banner cannot remember your choice, so it may ask you on each visit, and the chat may not keep your conversation from page to page.

06What happens when you refuse

The site works exactly the same: every page, scheduling a call, the message form, the chat when you open it, the Consent Form and the e-mail address. What changes:

• We cannot see which advertisement brought you to us, and we do not show you our advertisements again elsewhere. That is a loss for us, not for you.
• The chat still works, because it is loaded only when you open it. If you also block cookies in your browser, your conversation may not survive a change of page.
• We do not count your visit in Google Analytics or Contentsquare.
• Saying no never affects how we treat you or your case.

07The personal data behind the cookies and where it goes

Some cookies carry or create personal data: an identifier for your browser, the web address you came from, your IP address and browser details, and, in the chat, what you write. Our privacy notice governs this. The points that matter for cookies:

• Your choice in the banner. Each time you make or change a choice, the banner sends a record of it to our website: the random identifier of your choice, the date and time, the version of this policy, what you accepted or refused, the language and the section. We do not record your IP address or browser details with it. The record is kept by Netlify, our hosting company, in Frankfurt, Germany, on our instructions, as proof of your choice, for 3 years after the choice has expired; a weekly routine then deletes it (privacy notice, section 7).
• Analytics. With your consent, Google Analytics receives the identifiers in its cookies, the pages you visit, the web address you came from, your IP address and browser details, and reports to us on our instructions. Contentsquare receives how you move around our pages, never what you type, and your browser details; the text on the pages is hidden in its recordings. Google may process the data in the United States; Google's United States company is certified under the European Union-United States Data Privacy Framework, and the European Commission's standard contractual clauses apply besides (privacy notice, section 6).
• Advertising. With your consent, Google receive the identifiers in their cookies, the page you are on (never a page about an individual treatment), the fact that you scheduled a call, started a chat or sent the Consent Form (not what you said or wrote), your IP address and browser details. They use these to report to us how our advertisements perform and to show our advertisements to people who have visited our site, and for their own purposes as described in their own privacy policies; for that part they are responsible in their own right. They may process the data in the United States under the same safeguards.
• Chat. Crisp holds your conversation, your name, e-mail address and telephone number and, bound to the session cookie, your IP address, in the European Union, on our written instructions; the connection may pass through Crisp's servers outside it (privacy notice, sections 4, 6 and 7: deleted 6 months after our last contact).
• Hosting. Netlify, Inc. (101 2nd Street, San Francisco, United States), which delivers the pages and keeps the record of your choice in Frankfurt, sees your IP address and the page requested in its server logs, as every web server does; it sets no cookie. Netlify is certified under the European Union-United States Data Privacy Framework and uses the standard contractual clauses (privacy notice, sections 4 and 6).
• The booking, the Consent Form and the upload tool. The booking runs through Cal.com, which stores bookings in the United States; the Consent Form and the upload tool are our secure form and upload tool, hosted in the European Union; the electronic signature service opens on its own page. What you enter there is covered by our privacy notice, sections 2, 4 and 5.
• Fonts. The typeface files are stored on our own server, so no request goes to Google Fonts or any other font service.

We do not sell information from cookies, and no decision about you is made from them.

08How long

• Your choice in the banner: 6 months, then we ask again.
• Your choice of country section: 12 months.
• Google Analytics: _ga and _ga_(our code), 2 years. Contentsquare: _cs_id and _cs_c, 13 months; _cs_s, 30 minutes.
• Google Ads cookies on ablement.eu: 90 days. Google's own cookie on its domain: IDE, 13 months.
• The chat: 6 months from your last visit; the connection cookie until you close the browser.
• The record of your choice: 3 years after the choice has expired, so about 3 and a half years after you made it; then it is deleted automatically.
• Your chat messages and contact details: as the privacy notice says in section 7 (deleted 6 months after our last contact if you never complete the Consent Form; otherwise with your case).

Deleting cookies in your browser removes them at once. The record of your choice stays with us for the period above.

09Your rights and how to complain

The rights in our privacy notice, section 9, apply to the personal data behind cookies too: to see it, correct it, have it deleted, limit its use, receive it in a commonly used electronic form, and object to use based on our legitimate interest. Withdrawing consent is described in section 5 above. Write to us, e-mail us or tell us in a booked call; we answer within one month.

If you want to complain, please tell us first so that we can put it right. You can also complain to an authority at any time:

• Denmark, where we are registered. About your personal data: Datatilsynet (the Danish Data Protection Agency), Carl Jacobsens Vej 35, 2500 Valby, Denmark, telephone +45 33 19 32 00, www.datatilsynet.dk. About the cookie rules: the Danish Business Authority (Erhvervsstyrelsen), Langelinie Allé 17, 2100 Copenhagen Ø, Denmark, telephone +45 35 29 10 00, erst@erst.dk, www.erhvervsstyrelsen.dk.
• Ireland (the Irish section). The Data Protection Commission, which is responsible both for data protection and for the cookie rules in Ireland: 6 Pembroke Row, Dublin 2, D02 X963; telephone (01) 765 0100 or 1800 437 737; www.dataprotection.ie.
• Sweden (the Swedish section). About your personal data: Integritetsskyddsmyndigheten (the Swedish Authority for Privacy Protection), Box 8114, 104 20 Stockholm, www.imy.se. About the cookie rule in the Electronic Communications Act: Post- och telestyrelsen, Box 6101, 102 32 Stockholm, telephone 08-678 55 00, pts@pts.se, www.pts.se.
• Norway (the Norwegian section). About your personal data and about consent to cookies: Datatilsynet (the Norwegian Data Protection Authority), Postboks 458 Sentrum, 0105 Oslo; www.datatilsynet.no. About the other parts of the cookie rule: Nasjonal kommunikasjonsmyndighet (the Norwegian Communications Authority); www.nkom.no.

10Changes to this policy

When we add or remove a cookie, we update the lists in sections 3 and 4. If we add a cookie that needs your consent, or change this policy in a way you should be asked about, the banner asks you again before the new cookie is set. The date and version are at the foot of the page.

11Contact

• Ablement ApS, Rådhusstræde 15, 1466 Copenhagen K, Denmark. E-mail hello@ablement.eu.
• You can also schedule a call on our website, by video or by telephone at a time you choose, use the chat or write to us through the message form, in the section for your country: ablement.eu/en-ie/, ablement.eu/sv-se/, ablement.eu/nb-no/ or ablement.eu/.

Cookie policy, version 4, 9 November 2026.